Affiliate marketing is a kind of marketing where a business rewards another associate for the efforts he / she gives in marketing of products of the company, thereby bringing more business. In the internet, the industry is comprised of 4 important players:1. The Merchant ( The retailer of a product)
2. The Affiliate Network
3. The Publisher ( the affiliate)
4. The Customer.
2. The Affiliate Network
3. The Publisher ( the affiliate)
4. The Customer.
Affiliate marketing plays a significant role in the marketing strategies of the online retailers. Affiliates are an extended sales force for the merchants / retailers.
In online affiliate marketing, a publisher (the affiliate), uses his/her website or blogsite to drive potential customers to the merchants website for the simple purpose of the the products of the retilers, and thereby getting commissions out of the sale proceeds.
In online affiliate marketing, the revenue sharing between the Retailer and the publisher (the affiliate) is done in many kind of schemes :-
1. Pay per scale (PPS)
2. Cost per action (CPA)
3. Cost per click (CPC)
4. Cost per Mille (CPM)
2. Cost per action (CPA)
3. Cost per click (CPC)
4. Cost per Mille (CPM)
Affiliate websites are often categorized into the following :
1. Personal websites that promtes products of a retailer.
2. Websites using Google adsense to display content-sensitive, relevant ads for products on the website / blogsite.
3. Content websites that includes product review sites
4. Websites and Directories for Comparison Shopping
5. Coupons and rebate websites that focus on sales promotion
6. Email list affiliates (email marketing)
7. Cost per action networks that include offers from the advertiser with which they are affiliated to.
8. Shopping directories that list merchants by categories.
9. Search affiliates that utilize pay per click search engines to promote the advertisers' offers
10. Loyalty Websites: These websites provide a reward system for purchases via points.
11. Weblogs and feeds
12. Video Blog: Video content allows viewers to click and purchase products from the video content.
13. CRM sites offer charitable donations
There are three ways to locate affiliate programs for your website/ blogsite :
1. Affiliate Prgram Drectories : Search for affiliate Program directories through your search engine.
2. Affiliate networks that provide the information of hundreds of advertisers.
3. Websites that offer an affiliate program have a link titled "affiliate program", or, "referral program", in the websites itself.
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