“A link exchange is a confederation of websites that operates similarly to a web ring. Webmasters register their web sites with a central organization, that runs the exchange, and in turn receive from the exchange HTML code which they insert into their web pages. In contrast to a web ring, where the HTML code simply comprises simple circular ring navigation hyperlinks, in a link exchange the HTML code causes the display of banner advertisements, for the sites of other members of the exchange, on the member web sites, and webmasters have to create such banner advertisements for their own web sites.”
The term ‘Link exchange’ has become very important to all bloggers throughout the world. Most of the website and blog publisher feel that link exchange between sites is an important tool to get high page rank in the search engine result. Every website and blog site need exposure. But there are billions of websites and blog sites in the world wide web and hence the competition to get a good pagerank in the search engine results. Link exchange is an important tool for (seo) search engine optimization.
Why exchange links ? The advantages of Link exchange.
There are many reasons why website publishers exchange links. There are many advantages of link exchange.
1. Link Exchange Increases Page Rank - Google's PageRank is an important measure of the popularity of each web page or blog page. The higher your site's Page Rank, the better visibility in Google's search results. The more links you have pointing to your website, the higher will be its PageRank. A better pagerank will bring in more visitors to your website / blogsite
2. Link Exchange Increases your Website Popularity - The quantity and quality of websites that link to your website is one of the most important factors that help search engines to determine your site's relevance for a search keyword and phrase. This is called link popularity. Exchanging reciprocal links with other websites has proven to be an extremely effective method for webmasters wanting to improve their search engine rankings.
3. Link Exchange Brings Free website Traffic - Since link exchange generates many links pointing to your website, whenever a surfer clicks on one of those links, you've got a new visitor to your website / blog site.
4. Link Exchange provides more information to visitors - By offering your visitors a link exchange, you are giving them valuable information that they are seeking. A link exchange page that you provide in your site is actually a list of websites that provide the kind of content that your visitors are looking for, and is a valuable resource to them.
Disadvantages of Link Exchange :
1. Link Exchange have the disadvantage of potentially distracting visitors away to other sites before they have fully explored the site they were originally visiting.
2. In a link exchange where there are banners or animated images, its takes time to load. Loading time of your website is important. Some website publishers impose restrictions on lengthy image animations.
3. In link exchange control over the subject is important. It should be restricted to your subject and at least have some relevance to the subject you are dealing in.
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